Serum

A serum is like a concentrated shot of goodness for your skin. It is lightweight, sinks in quickly, and is packed with active ingredients chosen to target a specific concern, whether that is dryness, dullness, fine lines or dark spots. Because it is so potent, a few drops is truly all you need.

You apply it after cleansing and before your moisturiser, letting each layer do its job:

• Pick a serum that matches your main skin goal
• Pat it in gently, then seal with moisturiser

Think of it as the treatment step that quietly does the heavy lifting in your routine. If you are wondering where it slots in among your other products, our skincare basics for beginners lays it all out simply.