Fast Fashion

Fast fashion is the reason a trend can go from a runway to a shop window in a matter of weeks, at prices that feel almost too good to be true. The catch is that these cheap, quickly made clothes are designed to be replaced fast, which creates mountains of waste and often relies on underpaid workers. Knowing this helps you shop with clearer eyes.

You can still enjoy style without falling into the throwaway cycle.

• Pause before buying and ask if you will wear it many times
• Look for durable pieces over here today, gone tomorrow trends

Small shifts in how you shop really do matter. Our guide to sustainable fashion offers gentle alternatives worth exploring.